The secret sauce driving Thai successful brands is nothing sophisticated at all. It’s simply the “Heart” of the Nation of Thailand. Determination to bring the best to customers around the world is at the crux of the THAIGROOVE business model, especially at a time where pandemic and other major factors are threatening everyday life.


“Thai-Made = Heart-Made” is a concept that Thais have passed along for generations, still seen and felt in many brands. Here are a few of our favorites.
SATIRA was born with the passion for Thai herbs inherited from the founder’s family. Now, this “longevity of happiness” is passed down to her fortunate customers and partners. With a deep indulgence in Thai fragrances, the heart-made recipes of her aroma oils diffuse rejuvenation into each of your senses.

If you love dressing up, then why not try dressing up your home? 5IVE SIS started from a passion for doing just that! When the five sister-founders were children, they were absorbed in the world of matching outfits. So absorbed, in fact that they wanted their home to wear some of these luxurious accessories too! Now, their “Precious MetalWares” and colorful enamel home accessories can be found from China to Europe.
In this era of countless choices, differentiating your products by branding them with a “Heart-Made” spirit is more crucial than ever. By adding “Heart” to your products, your customers will feel the authenticity of your story. It has become essential for businesses to prosper through a heart connection between their brand and the world of their customers. Watch for additions of selected brands and exciting content. Join the groove with a truly global reach from Thailand to the world.
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