The world never stops moving. Trends evolve and change even faster. Can you keep up? THAIGROOVE keeps beat to lifestyle trends and products for you, now offering more creative brands and creations on one seamless trading platform. What are the next new trends to drop? Let’s find out together!
The Uprising of Well-Being & Mindful Trends
Prompted by the pandemic, pursuing a healthy lifestyle has become the top priority for consumers. Freeze dried fruits from WEL-B, plant-based products from LET’S PLANT MEAT, and rejuvenating herbal recipes from SATIRA are just a few Thai brands that uplift customers’ well-being, nutrition, and physical and mental state.
Increasing Digital World Expectations
The suddenly ample time at home has also caused consumers to spend more time than ever on digital platforms through, if nothing else, their smartphones. The expectation of wonderful experiences has become tremendous. ASAVA for example, has proven very successful in the digital world. Customers can now sit in the front row of the runway from home can take time to consider which exclusive fashion items go into their cart. DIAMOND GRAINS prioritizes keeping in touch through stylish blogs and website content. By giving customers the power to choose between local and online platforms, brands are keeping a firm but friendly grip on the market and their consumers.
Accelerated Sustainability and Localization
Sustainability and localization are becoming another imminently important factor. DOIKHAM and DOI TUNG, which source domestic Thai suppliers and support the local communities they reside in, are already realizing a promising future. Brands demonstrating these eco-social system values won’t go unnoticed by a loyal, socially conscious consumer market.
Quality, Affordability, and Convenience
In these challenging times, consumers are not just looking for convenience and affordability, but high quality and durability in the products they choose to purchase. Products by SABINA perfectly fill these demands, being recognized as the #1 lingerie brand for Thai women. SABINA, the #1 Thai lingerie brand, has been fulfilling this demand by providing only the best for their customers at a price that all can enjoy!