Since 2008, Asava hasn’t wavered from its initial aim of bringing the reinterpretations of classical timelessness to modern women thriving in the fast-paced world. But as the brand successfully progresses, Asava expands to accommodate wider authentic and intelligent platforms to reflect the souls of Asava women. With a constantly refreshed outlook, ASAVA takes pride in delivering permanent beauty through time tested constructions and fine materials.
“If you are so smart, why do you dress so stupid,” said Moo Polpat Asavaprapha, founder and designer who has worked from the ground up at global design houses, Marc Jacobs and Max Mara. Now he is Thailand’s Design Authority, the Chairman of BFS (Bangkok Fashion Society), and the owner of Asavagroup. By bringing the reinterpretations of timelessness to modern women’s lifestyle, Asavagroup consists of Asava brand, Asv brand, Sava All Day Dining and White Asava. Wise words from the founder, “It isn’t the end of the world, don’t wear Everything!” For Asavagroup, the makers exist to enable ones to express their inner grace and sophistication as muted style is the loudest declaration of self-contentment and appreciation.