Who would have thought that a hearty cup of granola can come in so many different flavors? Diamond Grains is the no.1 best-selling cereal brand in Thailand. The brand focuses on catering to health-conscious consumers. Diamond Grains aims to deliver the best health benefits, selecting only wholesome ingredients that are then baked by using a special technique of NO wheat, NO refined sugar, and absolutely NO chemicals. It starts with the meticulous sourcing of the best seasonal ingredients and combining them into the healthy granola mix in a format that is easy to enjoy. The process ensures that nutrients are entirely preserved so that consumers can get the healthiest benefits in every bite.
Diamond Grains was founded by Oun and Pax, a couple with a strong passion to start a healthy food business together, an idea that began since their university years. They started introducing Granola bars to several places but were often rejected as grain products were perceived to be challenging to sell at that time, that was 2012. The turning point came when they implemented a customer-centric approach with a study on consumer behavior on clean-eating trends. They recreated their entire mix from the product, the packaging to the communication channels – rapidly growing into the very successful Diamond Grains brand that we see today.