Golden Phoenix is well known as a preferred brand globally, for it’s supreme quality jasmine rice. With the brand’s philosophy ‘Appreciate Life’, Golden Phoenix aims to deliver ‘Farm to Table’ experience to its customers all over the world. Latest product ‘Ready to eat rice’ was invented to better serve today’s needs of more convenience. Going forward, Golden Phoenix is highly committed to use the brand’s expertise in rice to offer customers the best possible experience of eating rice as tasty, enjoyable and convenient as possible.
Over the past 8 decades, Golden Phoenix was established by Bau-Lim and his two sons, Kosol and Kamol Manathanya. The company invented the methodology for milling and producing pure Jasmine Rice, or known as ‘Thai Hom Mali Rice’, for export to the international market. Since then, Golden Phoenix has been recognized as superior quality Jasmine rice by consumers around the world. At present, the company produces and exports high quality rice more than 200,000 tons a year to over 50 countries around the world.