Generating positive social impact for farmers and their communities is the core mission at Jasberry®. Working with small-scale farmers every step of the way to cultivate jasberry rice, an anti-oxidants-rich, organic non-genetically modified whole grain rice, the brand aims to provide the healthiest superfood to consumers worldwide while establishing a scalable social enterprise that will take Thai farmers out of poverty in a sustainable manner.
From each grain of the rice seed to the farmers, to consumers, to stakeholders, Jasberry® strives to nourish each and every one of them.
Neil and Palmmy were MBA students in 2011 when they learned that Thai farmers were among the poorest in the world, earning just $0.40/day. This problem affects 17 million farmers in Thailand and it keeps getting worse. Wanting to create a sustainable, scalable and irreversible solution to such problem, they founded Siam Organic, a social enterprise that solves the problem of farmer poverty through innovative organic products, starting with Jasberry® rice. Beginning with just 25 farmers in the first year, Siam Organic is now working with over 2,500 farmers, helping them grow their way out of poverty, one grain at a time.