This natural, yet fashionable clothing brand started from pure curiosity. A recommendation from the staff at Kasetsart University Sakon Nakhon Campus to develop products from indigo cotton piqued the interest of 2 students. After working with indigo, they were inspired by how adaptable the traditional fabric could be. They founded Kram Hug to prove that the unique style of indigo has never gone out of style. With the meticulous and contemporary design as its highlight, Kram Hug is loved by both working women and their younger customers.
Kram Hug’s founders aim to change the idea that indigo dye is out of style. To achieve their dream goal, they started by making contemporary-looking, hand-printed dresses from fine indigo cotton. Their fabrics have some thickness to them, making them perfect for tailoring suits and trousers. The unique patterns are versatile and fashionable, born out of supreme dressmaking skills and of high-quality production. Kram Hug is here to make indigo style the style for all ages.