SarnSard Studio is a multidisciplinary design studio that closely collaborates with Pa-Nan Pandanus artisans in a small Muslim village of Trang province. It works hard with the sole mission to preserve the traditional Southern craft while at the same sustaining the villagers’ livelihood. It does this by blending local craft with design innovation, by exploring precious local wisdom – the know-how, techniques, and also material properties to create new product design opportunities of wickerwork products, and at the same time inject contemporary design that is relevant to urban lifestyle. A traditional asterisk pattern – socalled ‘Dok Chan’ is distinctly woven by SarnSard’s artisans as the brand’s signature pattern to celebrate Thai Southern heritage and preserve the local craft.
Established by two designers – Mr. Ped and Mrs. Kookai who shared a love for Thai crafts and Pa-nan pandanus. While researching and studying the arts, they discovered ‘Dok Chan’ (asterisk) a traditional pattern that is today used as the product line signature. This longstanding pattern is very neat in design detail and is less popular due to the much longer times required to complete each pattern. For this very reason, it was chosen as the signature pattern of SarnSard to encourage local craftsmen to preserve the Southern design heritage.