Win Chance Foods Co., Ltd (WCF) was founded in 1985 shortly after a joint venture with H.J. Heinz Company, the most famousinternational US food company. Later in 2011, the company took a big step in brand development by establishing its own brand – ‘Thasia’ – and, in 2016, Thasia Food Company was established as the commercial & retail arm of Win Chance. Today, Win Chance Foods has expanded its role and works with entities such as Minor Group and the Pizza Company.