Atelier Pichita’s brand vision is beyond creating just any product, but to utilise sustainable materials that can be integrated into the lifestyle of all consumers.
Concentrating on home decoration items using her textile background, collections are mostly a mixed and matched of materials that are handwoven to create a unique twist, utilising embroidery, natural colour dyeing, patterns drawing that will be used in printing on different materials.
These materials that are employed are all natural and some items contain recycling supply.
Upholding her family’s legacy as pioneers of the Thai fashion industry, Pichita founded Atelier Pichita 1980. With her perseverance for uncompromising quality and style, Pichitra dresses some of the most prominent women in Thailand, abroad, and the Thai Royal family.
Built on more than 38 years of experience, Atelier Pichita today remains at the forefront of the Thai fashion industry. What began as a small fashion line has matured into a full fashion house, dedicated to enriching the lives of independent, modern individuals.
